How to Coach Sales Reps Using Metrics That Matter | Shaun Crimmins | Lead Ep. 336
Update: 2025-10-20
Description
Shaun Crimmins reveals how elite sales leaders simplify the math, build winning rhythms, and coach reps with data-driven precision.
🎙️ ACTIONABLE TAKEAWAYS:
Reverse engineer revenue goals into weekly sales behaviors your reps can control.
Create an operating rhythm—consistent meetings, deal reviews, and cadences to eliminate chaos.
Coach with metrics, not gut feel—identify data gaps, validate behaviors, and build coaching plans.
Prepare like a pro—leaders must prep for every 1:1 just as reps prep for customer calls.
SHAUN’S PATH TO PRESIDENT’S CLUB:
HubSpot: Helped scale revenue from $60M → $300M, Series D → IPO.
Vanta: Scaled revenue from $10M → $100M+, led North America sales team and doubled win rates.
Gong: Leads Commercial Business in the East.
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